Time to be Consciously You.

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Our Inspiration

Found hidden in the small villages of rural Pakistan, the woodblock printing art of Ajrak inspires every aspect of Istani. Through the hypnotizing harmony of geometrical lines and dots, we travel across the world, straight into the workshops of the devoted craftsmen who pour their hearts into this meticulous art form.

Blog posts

  • These Clothes Aren't made to fit us

    We try on clothing that weren’t made to fit us—and blame our bodies. But the problem isn’t our bodies.It’s the fundamental flaws built into the fashion industry – from conceptualizing...

    These Clothes Aren't made to fit us

    We try on clothing that weren’t made to fit us—and blame our bodies. But the problem isn’t our bodies.It’s the fundamental flaws built into the fashion industry – from conceptualizing...

    Read More
  • "Sustainable Fashion" is an Oxymoron

    "Sustainable Fashion" is an Oxymoron

    The phrase "sustainable fashion" is a well-dressed lie, a contradiction stitched together to keep us from seeing the truth: we are drowning in clothing. There is no need to produce...

    "Sustainable Fashion" is an Oxymoron

    The phrase "sustainable fashion" is a well-dressed lie, a contradiction stitched together to keep us from seeing the truth: we are drowning in clothing. There is no need to produce...

    Read More
  • Keepers of the craft

    Keepers of the craft

    In the sun-drenched expanses of Sindh, where the Indus River weaves through the land like a thread, artisans sit in workshops and engage in a perennial ritual. Their hands, seasoned...

    Keepers of the craft

    In the sun-drenched expanses of Sindh, where the Indus River weaves through the land like a thread, artisans sit in workshops and engage in a perennial ritual. Their hands, seasoned...

    Read More
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